Winning a Job With Your USP BusinessWeek Rosser Reeves, a pioneer in TV advertising in the 1950s, developed the term USP. He believed that ads must make a proposition (such as "Buy this and you'll ...
Numbers prove Navy Safe Ride program works The Fort Gordon Signal With fliers in hand, he asked owners or managers to post a sign advertising the free service. We were blown away by the response, he said. ...
2 killed, 2 hurt in Salt Lake-area TRAX accident San Luis Obispo Tribune A collision between a car full of fast-food restaurant managers and a light-rail train just south of Salt Lake City Thursday ...
The Battle of the Men's Body Washes Wall Street Journal The account managers for Procter & Gamble's Old Spice, a brand that dates back to 1938, are on to something. There are a lot of men who, as Mr. Mustafa ...
Eyeblaster eyes new $115m Nasdaq IPO Globes Digital advertising company Eyeblaster Inc. plans to raise up to $115 million in an IPO on Nasdaq. The amount is the same that the company planned to raise ...
Beat the odds when you go back to basics Sydney Morning Herald THE Tatts advertising agency really nailed it with their "Ticket to Dream" campaign. What a great sales line. If you buy a lotto ticket, it really doesn't ...
Crackdown coming for illegal airport parking Royal Gazette Airport managers will crack down on illegal parkers as they look at a string of measures to create revenue. Minister Derrick Burgess told the ...
Beat the odds when you go back to basics Brisbane Times THE Tatts advertising agency really nailed it with their "Ticket to Dream" campaign. What a great sales line. If you buy a lotto ticket, it really doesn't ...
